北大开讲 | 随艺说经典艺术戏曲顾问朱雅将在燕园分享《京剧旦角艺术》

Peking University Suiyishuo – A Chinese culture and arts sharing platform, a provider of university culture and art content, and a hub for original music incubation. As one of the inaugural projects at the Peking University Global College Student Innovation and Entrepreneurship Center, supported by esteemed institutions like Peking University, Tsinghua University, Beijing Film Academy, and China Conservatory of Music, we are dedicated to crafting the "New Voice of China" on campuses. Our mission is to integrate aesthetics into everyday life, promote the public welfare of art, and popularize classical arts, empowering everyone to find joy through art and potentially become an artist.

Since our establishment, we have distributed the "Ten-Year Dream" survey across 50 universities nationwide and hosted original music concerts in cities including Beijing, Qingdao, Inner Mongolia, and Tianjin, attracting tens of thousands of participants. The Sui Yi Music Ensemble, part of our music segment, was featured in the live broadcast of iQiyi’s "College Students Are Coming," garnering 300,000 views (2016 data), with our charitable activities in early 2023 drawing over 2 million visits.

To date, we have organized and hosted over fifty events, including evening performances and forums, and have co-produced a film.

[Main Business]  Original music production, evening party planning, corporate theme song, propaganda video production of government and enterprise units, doctoral cultural and creative festival and derivative brand building, etc.

[Characteristics] We initiate the "Doctor Culture and Creative Arts Festival". Through the Doctor Forum and Cultural and Creative Arts Festival, we gather domestic A-list stars to perform, and plan long-term and short-term projects according to different customer needs of government, enterprises and universities. We are building a global college music and cultural festival, committing to China's emerging cultural and consumption upgrading.

[Fixed demand] According to the local cultural characteristics and brand needs, we formulate the implementation plan of the Doctor Culture and Creative Arts Festival, dock the forum activities and festival performance, and help the local cultural promotion and the new mode of the activation of intangible cultural heritage.